TimeLine

  • November-January 2024 (12 weeks)

Tools

  • Figma

  • Adobe Suites

  • canva

My Role

  • Solo Student Project for Google ux/ui Certification

  • This UX design project was completed as part of the Google UX certification intensive UX Design course. Utilizing user research methods learned in the program, including user interviews and surveys, I designed wireframes and prototypes to address key pain points identified within the existing user flow, ultimately leading to an improved user experience.

PROBLEM

Navigating the Canine Cuisine Maze: Bridging the Information Gap in a Saturated Dog Food Market

-In a saturated market with numerous dog food brands, pet owners struggle to choose the highest quality food due to a lack of easily accessible and comprehensive information. This informational gap leads to frustration among users seeking to make informed choices for their pets.

THE SOLUTION

Vet-Verified Nutrition: Enhancing Pet Owners' Confidence in Choosing Quality Dog Food

WHITE PAPER RESEARCH

Studies have shown that people are more likely to trust and follow recommendations from experts in a particular field.

Starting with white paper research, I began to draw from research Which drives the feelings of trust, belief, loyalty. When I stumbled upon this eye-opening statistic from The American Political Science Review:

“..researchers writing in the American political science review in 1987 found that when the expert’s view was aired on national television, public opinion shifted as much as 4%”

COMPETITIVE ANALYSIS

Bridging Gaps in Pet Nutrition

Upon evaluating four prominent dog food brands in the organic and nutrient-based space, a notable deficiency was identified in professional support and educational resources. This void forms the foundation for our solution — a user-friendly platform developed by board-certified veterinarians, seamlessly integrating expert guidance and enriching educational materials to enhance the pet owner's journey in selecting and providing optimal nutrition for their pets.

USER INTERVIEWS

My interviewees were three times more inclined to make a successful purchase

Through user interviews, a clear trend emerged: Interviewees were three times more inclined to make a successful purchase when they perceived reliable support from a credible source. I’ve conducted interviews with 4 dog owners who are constantly searching for an organic dog food to meat the needs of their pets. But fail to be commited to any on the market.

RESEARCH QUESTIONS:

MAIN INSIGHTS

Integrity Matters: The Link Between Trust, Competency, and Declining Dog Food App Purchases

In my user interviews, the recurrent issue with previous dog food apps was a lack of trust and expertise from other brands, a trend reaffirmed by the affinity map, highlighting how the absence of integrity and competency leads to customer frustration and, consequently, a decline in purchases. 

PERSONA’S

Major Insights

DESIGN

Setbacks + new directions

After initially exploring various designs over two weeks, my perspective on the app evolved. Originally conceived as a scannable tool for enhanced in-store experiences, it transformed into an ordering app, driven by the goal of fostering customer loyalty and community engagement, and interactive educational elements.

TESTING + IMPROVING

3 major improvements in my design

Based on various feedback I continually iterated my design over the span of 6 weeks- with 3 major improvements.

THE FINAL SCREENS

The Final product

DEMO

STYLE

Style Guide

CONCLUSION + LESSONS LEARNED

What I’d do Differently next time.

 

  • QR Code Scanner for Enhanced Product Information:

    • Integrate a QR code scanner allowing customers to easily retrieve detailed batch information, including the origins of ingredients specific to that batch of pet food.

  • Advanced Delivery Scheduling:

    • Explore innovative approaches to scheduling deliveries, pushing the boundaries to provide users with more customizable and convenient options.

  • Enhanced Product Ordering Flexibility:

    • Introduce additional flexibility in the product ordering process, allowing users to personalize and customize their orders to better meet their pet's unique needs.

  • Improved Accessibility with WCAG Standards:

    • Ensure the application's design and functionality align with Web Content Accessibility Guidelines (WCAG) standards, enhancing accessibility for a broader user base.


For more work inquiries, or to grab a coffee do email me at Margopagemorrill@gmail.com ☕️ ✨

Thank you for taking the time!